Social Change Marketing

I apply the marketer’s toolkit to social and behavior change in public health, environmental, and other arenas.  My philosophy is that people and societies make voluntary, informed changes when offered better options than the status quo.  It is the change agents’ challenge to deliver greater benefits from new norms than the old ones.

I provide consultation and execution of marketing initiatives that address your unique population’s wants, behavioral objectives, and marketing “Ps” in a discipline that uses commercial marketing methods to achieve social and/or behavior change. Its values include these and more: the marketing objective is action; audience members are engaged in planning; people will exchange a current behavior or social norm for one they perceive is better, and on this exchange audience members are the experts; initiatives are organized by product, price, place, and promotions (“4 Ps”); competition is addressed; and return on marketing investment is monitored.

Email me for information about past projects and presentations.

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